Thursday, May 23, 2002
Hobo Promo
So an advertising agency recently took flack for placing ads on homeless people - they handed out placards for them to wear. Is this a clever marketing gimmick - after all, that's a mobile ad that will probably end up on street corners and other importat intersections - or is it just crass and taking advantage of someone while they are down and out? I feel I'm of two minds on this - you?
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