Saturday, January 21, 2006
If You Build It, they Will Buy
Lego has introduced an awesome new application on their site. It's a 3-d modeling program that allows you to design your own Lego creation, save it, and send it back to Lego.com. Lego, in turn, will build a set based on your specifications, create a building guide, and send it to you. Your own custom made Lego set - how awesome is that?The program is a little awkward to use, and sadly, at this point, you are only allowed to build from a couple of preset packages of blocks. But if the program turns out to be successful (and I think it is, as Parker got a set that I believe is based on one of these designs for Christmas), the next generation of the program could very well allow for true custom builds from the company. Imagine if all of the brick-building clubs across the world could submit their original creations as sets available for purchase. Imagine if Lego created an incentive program that shared some of the profits with these creators. I think we'd all have to surrender in the face of wave after wave of entrepreneurial Zacks. They are Lego Maniacs, after all.
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