Sunday, May 21, 2006
McDesign
McDonald's is giving itself a Starbucks-like interior makeover, and making radical changes to the exterior as well. It's a bold move to change their image to remain fresh to younger target markets, but not without controversy: the estimated $400,000 it costs to make the renovations have to be paid entirely by the franchisee, or they will lose their license. And for most franchises, that cost equals an entire year of profits.
------------------------------------------------